Evocative images and a fulfilling history express the Keyline values.
The video for the campaign titled “The Art of Duplication” tells the story of the original design of the Ninja Total machine using the art of sculpture. In the short film, Master sculptor Otello Scatolini interprets Keyline’s creative history through his work. We see him sculpting the modern, compact and functional lines of the Ninja Total machine, the symbol of Keyline’s technological innovation, from a half-ton Carrara marble block. In both cases, the key is the search for perfection.
“My becoming an actor was quite serendipitous”, commented Scatolini, “I did it because Keyline is as dedicated to the “made in Italy” with passion concept as I am: together, we created something beautiful.”
The video launches Keyline’s 2018 corporate campaign. Based on the strength of experience coupled with the power of new ideas, it is meant for all professional locksmiths.
Watch the new Keyline video on the corporate website or on YouTube!